How to help get dramas licensed on Viki?
This is a question I see a lot. First, it’s important to understand how Viki licenses content. I’m going to paraphrase some parts from their blog post and also touch base on a few things that aren’t mentioned.
- Viki is constantly in contact with the powers that be. That means they’re constantly working on acquiring licensing agreements with networks, producers, etc.
- Some agreements are regional and some are global. It honestly depends on the licensing details. Sometimes other providers get exclusive licensing rights. There are a lot of reasons, but sadly not all dramas are licensed globally and content can be restricted in certain areas.
- Licenses don’t last forever. Have some older dramas on your to-watch list? I would probably get to them sooner rather than later. Licenses do expire and I think it’s always a good idea to watch as soon as you can.
- Licensing is not cheap. Can you imagine a drama with a huge Hallyu star that’s garnering a lot of buzz in South Korea? (For example: Gong Yoo starring in Goblin after the huge resurgence of his career with zombie flick Train To Busan.) There are many factors that make certain dramas more expensive than others.
To which, we come full circle.
So, how to help get dramas licensed on Viki?
If you’re someone that is always at the forefront of the latest drama news, this is a plus for you. The earlier we find dramas we want licensed, the sooner we can send our requests to Viki. This gives their management team ample time to review what we want to see on Viki. The more of us that request a certain drama, the more likelihood Viki stands at licensing content before another provider swoops in and gains exclusive rights.
Of course, requesting a title to Viki doesn’t necessary mean it’s going to be licensed. But if enough of us find a drama that’s worth licensing, it does catch Viki’s eye. I remember when the k-drama D-Day started airing in Korea, it wasn’t actually licensed on Viki. Luckily, Viki did secure the licensing rights not long after.
Submit a request. Don’t give up. Some dramas are more popular than others. If you’re interested in a drama that is garnering less buzz, this is your best bet. Even more so, if you have friends or anyone that may be interested in said drama, have them submit a request with Viki, too. Submit requests daily or weekly if you can. The more we’re heard on what we want to watch, the more Viki has an idea of what kind of content they should seek licensing agreements.
Of course Viki will have to go through all their legal channels to get content licensed. If we show there is a market and interest in a less buzz-worthy drama, we stand more of a chance of seeing it licensed if we share our requests.
And remember: it is never too early to submit a request to Viki.
Have you ever requested a drama to be licensed on Viki through the Title Request Form?
If not, now may be a great time to start. I personally submit requests frequently. Everything you want may not be licensed in the end, but it’s always worth a try before having to resort to other methods to watch these dramas.
These methods are not a sure bet, but you can always reach out to Viki through facebook, or twitter. I would first use the suggested Title Request Form, but once you’ve done that, it doesn’t hurt to share what you want to see licensed on their other social media platforms.
What do you think, drama watchers? Have you done this before? Or is this all new info to you? Please let me know your thoughts below.
Speaking of Viki, Tiff and I are currently watching Viki Original Love Alert. This stars Yoon Eun Hye, who is a favorite actress of mine. If you haven’t read it yet, here is a link where you can learn more about our blog coverage for Love Alert.
And since I love Park Bo Gum something fierce, stay tuned for details on Encounter who he co-stars with the always fabulous Song Hye Kyo. The first two episodes are on Viki, although only one is subbed so far. Who else has been anticipating this drama like crazy? It feels like forever since we’ve seen PBG and SHK on the small screen.